Three years in, a partner that runs as part of the team.
As-Salaam Foundation delivers aid in over 20 countries, but a quiet web presence and an under-performing donation flow meant the work was not pulling in the kind of online support it needed. They had limited budget and zero time to manage agencies. They needed a partner who would treat the cause as their own.
Three years of partnership later: a full brand build, two complete website builds with ongoing development, managed hosting, donation flow optimisation, ongoing graphic design across the annual reports, and the in-person time the team needs from us, including the occasional two-hour drive to Sheffield.
The brand system.
A brand system that gives the cause a clear voice (honest, considered, and full of heart) so every piece of communication, from the website to the annual report, reads as one coherent organisation.
Colour system
The website rebuild.
Two complete website builds across the partnership (the most recent a full redesign over several months) plus ongoing hosting and development. Built so the team can publish appeals and campaigns themselves without going back to us each time.
- 2 builds Across the partnership
- Managed Hosting + ongoing dev
- Self-serve Campaign publishing
Performance that compounds.
Ongoing marketing support: SEO, content, donation flow optimisation, and the groundwork for Google Ad Grants, designed to keep online donations compounding year on year.
- 3× Increase in online donations YoY
- 10,000s Monthly site visitors
Considered, on-brand graphic work.
Annual report design, a deliverable the team look forward to every year. A consistent format that lets supporters quickly see what the foundation has done with what they have given.
The headline numbers.
A charity that has gone from a quiet web presence to a meaningful online operation: donations up 3× year-on-year, traffic in the tens of thousands monthly, and a partnership that genuinely runs as part of the team.
- 3× Increase in donations year-on-year
- 10,000s Monthly visitors
- 3+ yrs Active partnership
- 2 builds Website rebuilds across the engagement
- Pro-bono Time donated above the brief
What the client said.
- via Clutch ★★★★★
Their dedication, creativity, and professionalism have exceeded all our expectations.
They've supported us with branding, web design, web development, hosting, and graphic design, and the results have been incredible. Since launching our new website we've seen a huge increase in traffic and a significant rise in online donations. They generously donated their time, travelled over two hours to Sheffield to meet us in person, and feel like part of the As-Salaam family.
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