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Thompson Decor

Social media management and product campaigns that sold out an inventor's wallpapering range

Always-on social media management and product-led campaigns for a Lancashire painter-turned-inventor, promoting his Wallpaper Roller, Easy Trimmer, and Crease Tool to a wider trade and DIY audience. The result: a sold-out product line and a dramatically larger organic following.

Sector
Wallpapering tools · DIY products
Location
Lancashire, England
Timeline
Ongoing partnership
Deliverables
Always-on social media managementProduct-led campaignsContent production
  • Sold out Wallpaper Roller, Easy Trimmer, Crease Tool
  • Dramatic Increase in followers + sales
  • Always-on Social media management

A genuinely useful product finally put in front of the people who needed it.

The challenge

Simon Thompson is a Lancashire painter-turned-inventor with a genuinely useful range of wallpapering tools, but no real social presence to put them in front of the trade and DIY audience that needed them.

Our approach

Always-on social media management plus product-led campaigns aimed at the moments wallpaperers and DIYers are actually researching tools. The result has been a dramatic jump in followers and sales, and a fully sold-out product range.

Marketing

Performance that compounds.

Product-led campaigns running on top of the organic social: the kind of focused, short-burst pushes that turn a launch into a sell-out.

Social media

Always-on, on-brand social.

Always-on social: content production, posting, and community management, built around the Wallpaper Roller, Easy Trimmer, and Crease Tool product range.

  • Dramatic Increase in followers + engagement
  • Sold out Product range across the campaign
Results

The headline numbers.

From a painter with a great product to a sold-out product line and a real social audience.

  • Sold out Wallpaper Roller + Easy Trimmer + Crease Tool
  • Dramatic Social media follower growth
  • Trustpilot 5★ (Simon Thompson)
In their words

What the client said.

  • via Clutch ★★★★★

    They are very proactive and always reply within minutes, no matter the time of day.

    After a couple of phone calls about where I wanted to drive my business, Adstract came up with the plan on how and where to push my sales through social media posts and videos. The result has been a boost in sales: my social media following has risen dramatically and so have my orders. Perfect on quality, schedule, and cost.

    ST Simon Thompson Owner · Thompson Decor
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