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Claims 24

Branding, web, and ongoing growth marketing for a UK claims business

A complete brand build, full website design and development, and ongoing marketing for Claims 24, a customer-facing claims business that needed to look as credible as it operates.

Sector
Claims · Legal services
Location
United Kingdom
Timeline
Ongoing retainer
Deliverables
Brand identityWebsite design + developmentMarketing (paid + organic)
  • Full stack Brand + web + marketing
  • Credible Identity built for a regulated category
  • [TBD] Marketing performance metrics to follow

In a trust-sensitive category, credibility had to land the moment a customer arrived.

The challenge

Claims 24 operate in a regulated, trust-sensitive category. Their customers are often at a difficult moment in their lives and need to feel they are dealing with a credible, professional business. Anything less and they will simply go elsewhere.

Our approach

A complete brand build, a website that signals exactly the credibility the category demands, and an ongoing marketing partnership across paid and organic to keep qualified claims flowing into the business.

Branding

The brand system.

A confident, navy-led identity, designed to feel as serious as a law firm without being cold to the customer.

Colour system

  • Counsel #4a6fa5
  • Claims Navy #1d3557
  • Ink #0a1932
Website

The website rebuild.

A website built around the customer journey of someone considering a claim: clear, reassuring, and structured to convert without feeling like a hard sell.

Marketing

Performance that compounds.

Ongoing marketing across paid and organic, targeting the high-intent search behaviour of customers actively considering a claim, with the creative and copy tuned to a regulated category.

  • Ongoing Marketing retainer
  • [TBD] Lead volume + ROAS metrics to follow
Results

The headline numbers.

A claims business with a credible brand, a conversion-led website, and a marketing engine running across the most commercial parts of the funnel.

  • Full stack Brand + web + marketing live
  • Credible Identity tuned to regulated category
  • [TBD] Performance metrics to follow
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