Where Google is the lead source, the brand had to rank on arrival.
A new damp-proofing business launching into a competitive local trades market needed a brand and a website that could compete from day one, in a category where Google search is the primary lead source.
A complete launch package: naming, brand identity, and an SEO-optimised website built with the right structure to start ranking quickly for the local damp-proofing terms.
The brand system.
A grounded, trades-appropriate brand: warm earth tones, clear typographic system, and a mark that holds up on the side of a van as well as on a website.
Colour system
The website rebuild.
An SEO-optimised website with the structure damp-proofing buyers search for: service pages by treatment type, local landing pages by catchment, and a fast contact funnel to capture the high-intent quote requests.
The headline numbers.
Just launched: the brand is in place, the website is live, and the SEO foundation is set up to compound from here. Performance numbers to follow.
- Live Brand + website launched
- Ready SEO foundation in place
- [TBD] Lead volume + conversion to follow
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