One platform, two audiences, rebuilt to land partnerships in new markets.
NOUMI had moved out of the initial startup phase into something more ambitious, a B2B-and-consumer NFC loyalty platform that needed to look credible enough to land enterprise partnerships in new global markets, while the consumer app itself needed a full rethink. The brand and digital had to scale to match that ambition.
We treated it as two parallel projects: a corporate rebrand and a new corporate website on one side, a brand cleanup and a complete app redesign and re-architecture on the other. On top of that, ongoing photography, video, graphic design, and LinkedIn management to keep the brand visible in the markets it was expanding into.
The brand system.
A confident corporate identity that supports the partnerships side of the business, alongside a cleanup and brand guidelines for the consumer app, two coherent expressions of the same NOUMI, tuned to the two audiences.
Colour system
The website rebuild.
Two websites: a consumer-facing site that complements the app, and a high-end corporate site for partnerships and enterprise, both built on the same brand foundations but tuned for very different audiences.
- 2 sites Consumer + corporate
- Bespoke Each tuned to its audience
Bespoke systems, built to fit.
A full redesign and re-architecture of the consumer app: every screen rebuilt from the ground up. We also led the software development management for the build.
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Full app redesign
Every screen rebuilt: onboarding, NFC scanning, loyalty, partner discovery, profile, settings. Coherent across the whole product, designed around how customers actually use NFC loyalty in the moment.
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Software development management
Embedded as the design + product partner alongside the dev team, keeping scope, sequence, and quality aligned as the app went from designs to ship.
Considered, on-brand graphic work.
A constant stream of brand collateral as NOUMI scaled: custom t-shirts, leaflets, booklets, posters, point-of-sale material, in-app banners, every touchpoint working from the same brand system.
The headline numbers.
A consumer app that has been completely rethought, a corporate brand and website credible enough to land enterprise partnerships across five new markets, and a full design + content engine keeping the business visible as it scales.
- 5 markets South Africa, Vietnam, Dubai, Egypt, Belgium
- From 0 To established overseas partner network
- Full App re-architecture screen-by-screen
- 2 sites Consumer + corporate web presence
- Ongoing Photo, video, social, marketing retainer
What the client said.
- via Clutch ★★★★★
Their culture fit and the quality of their human approach impress us.
We needed to upgrade our brand from initial startup into something more confident and corporate. When we started this project we had zero overseas partners. We now operate in South Africa, Vietnam, Dubai, Egypt and Belgium. Adstract have contributed to these partnerships immensely.
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Always-on, on-brand social.
Ongoing LinkedIn management and a marketing strategy aligned with each market entry, plus the photography + video assets to feed it.