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DigiSwift

Architecting the full software, hardware product line, and brand for an NFC/QR tap-to-share business

We architected the entire solution end to end: branding, the consumer-facing e-commerce site, the product app and software stack, and complete product photography for a range of NFC and QR-based tap-to-share products that connect customers to review profiles and social channels.

Sector
Connected products · NFC / QR technology
Location
United Kingdom
Timeline
Multi-month build → ongoing
Services
Branding Web App Media
Deliverables
Brand identityEnd-to-end software + solution architectureConsumer app design + developmentE-commerce websiteProduct photography across the range
  • Full stack Software, app, e-commerce, brand
  • Architected Hardware-to-software solution from scratch
  • In-house Product photography for the full range

From a product idea to the entire stack, built under one roof.

The challenge

DigiSwift had a product idea: NFC and QR-based tap-to-share devices that route customers straight to a review profile, social channel, or landing page, but no brand, no software, no app, and no website. They needed a partner who could architect the whole stack: hardware fulfilment + app + e-commerce + brand.

Our approach

We architected the entire solution end-to-end. Brand identity, consumer app design and development, e-commerce platform, full product photography for the range, every piece designed to work as one coherent product.

Branding

The brand system.

A tech-forward brand identity, modern, confident, and built to scale across hardware, app, and the e-commerce surface that sells them.

Colour system

  • Lift #7e8efa
  • Swift #3d5afe
  • Indigo #1a2a8a
Website

The website rebuild.

A complete e-commerce site for the product range, designed to convert, with the product photography library doing a lot of the heavy lifting.

Development

Bespoke systems, built to fit.

The technical core of the business: software, app, and the integrations between them and the physical products.

  • Consumer app design + development

    A clean, fast app that lets customers configure where their NFC / QR taps point, manage profiles, and switch between destinations in real time.

    • Mobile
    • App
    • NFC
    • QR

  • End-to-end solution architecture

    The full stack: from how the NFC/QR encodes through to how the destination URL is served, and the dashboard customers use to configure it.

    • Architecture
    • Software
Graphic design

Considered, on-brand graphic work.

Full original product photography for the entire range (devices, packaging, lifestyle) used across the e-commerce site, social, and marketplace listings.

Results

The headline numbers.

A connected-product business with a brand, a working app, a live e-commerce store, and the photography library to scale into new channels, built end-to-end from one studio.

  • Full stack Brand + app + e-commerce + software
  • In-house Product photography for the full range
  • Live Customer app + dashboard
  • End-to-end NFC/QR encoding to destination delivery
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