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Partshare

Naming, brand, and the full UX/UI design system for a complex car-parts marketplace

End-to-end product design for a multi-sided car-parts marketplace: naming, brand identity, and a complete UX/UI system covering every screen, the checkout flows, the in-app social and community layer, and the full admin portal.

Sector
Marketplace · Automotive parts
Location
Preston, England
Timeline
Multi-month design programme
Services
Branding App Web Strategy
Deliverables
NamingBrand identityFull UX/UI design systemEvery screen across the appCheckout flowsIn-app social + communityAdmin portal design
  • Full stack Naming + brand + product design
  • Multi-sided Buyer + seller + admin portal flows
  • Community In-app social layer integrated into the product

A marketplace taken from concept to every screen, before a line of code.

The challenge

Partshare did not exist when they came to us. The brief was to take a marketplace concept (a complex, multi-sided car-parts platform with buyer + seller + admin sides, checkout, and a community layer) and turn it into a real product, end to end.

Our approach

We treated it as full product design: naming, brand, and a complete UX/UI design system. Every screen, every flow, the checkout, the community layer, and the full admin portal, all designed as one coherent product.

Branding

The brand system.

A confident, modern marketplace brand: recognisable enough to compete with the established names, distinct enough to stand on its own.

Colour system

  • Sky #4a93e8
  • Partshare Blue #0f5fbf
  • Midnight #062f63
Development

Bespoke systems, built to fit.

The full UX/UI design system across every side of the marketplace, designed to scale as features are added.

  • Buyer + seller flows

    Every screen across the customer journey: search, product detail, listing creation, messaging, checkout. Each side of the marketplace gets a coherent, role-appropriate UI.

    • UX
    • UI
    • Marketplace

  • Checkout + payments

    A multi-step checkout designed for the friction-points specific to car parts (fitment confirmation, condition, delivery, returns) without losing the buyer.

    • Checkout
    • Conversion

  • Social + community layer

    In-app social functionality designed as a first-class feature of the product, not an afterthought: community posts, profiles, and the kind of interactions that compound retention over time.

    • Social
    • Community

  • Admin portal

    A full admin portal for the operator: moderation, listings management, financials, and the operational view of everything happening across the marketplace.

    • Admin
    • Operator portal
Results

The headline numbers.

A car-parts marketplace gone from concept to a complete, designed, ready-to-build product: every screen, every flow, every role.

  • From 0 Concept → complete UX/UI system
  • Multi-sided Buyer + seller + admin
  • Bespoke Brand + name + every screen
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