A tyre business that finally looks nothing like its competitors.
ATI Tyres wanted a brand that could compete in a category where most local businesses look identical, and that could turn the side of their Luton van into a real marketing asset, not just a logo on a panel.
A new brand identity built from scratch, then applied as bold Luton-van livery that effectively turned the fleet into a piece of rolling outdoor advertising across Sheffield.
The brand system.
A bold, high-contrast identity (red on black) designed to read from across a forecourt and hold up at 60mph on a motorway.
Colour system
Considered, on-brand graphic work.
Luton-van livery designed as full out-of-home: the brand at scale, on the move, and across the Sheffield catchment every working day.
The headline numbers.
A small business with the brand presence of a much larger one, and a fleet that doubles as a daily OOH campaign.
- Identity Brand from scratch
- Full livery Luton-van outdoor advertising
- Local Brand presence across Sheffield
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