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Greenland Cars

Branding, web, and a full graphic-design system for a fast-growing private hire fleet

Brand identity, conversion-led web build, SEO, and a complete graphic design system (from stationery and book packs to vehicle livery and billboard out-of-home) for a private hire fleet that has grown massively on the back of it.

Sector
Private hire & transport
Location
Sheffield, England
Timeline
Multi-year retainer
Services
Branding Web Graphic SEO Campaigns
Deliverables
Brand identityConversion-led websiteLocal SEOStationery + book pack designVehicle liveryBillboard / OOH artwork
  • Full system Stationery, book packs, vehicle wraps, billboards
  • [TBD] Fleet and bookings since partnership began
  • #1 Recommendation on Trustpilot

One brand that holds from a business card to the side of a van.

The challenge

Greenland Cars were growing fast in a fiercely local, fiercely competitive private hire market, but the brand and digital presence were not keeping pace. They needed something that felt as professional as the fleet looked, and would carry consistently from a business card to the side of a Luton van.

Our approach

A new brand identity, a conversion-led website, and a full graphic-design system (stationery, book packs, vehicle wraps, and OOH artwork), all designed as one consistent expression of the company. We layered in local SEO to capture the search demand that was already there.

Branding

The brand system.

A clean, confident green identity, recognisable on the side of a vehicle from across a forecourt, and refined enough to sit on the company's stationery and presentation decks.

Colour system

  • Forest #2c8b4d
  • Greenland #1f6a3a
  • Pine Bark #0e3b22
Website

The website rebuild.

A conversion-led booking-first website, designed to turn the local search traffic into actual journeys, with the speed and clarity needed for a customer who decided to book five minutes ago.

SEO

Earning the top of the page.

Local SEO focused on the high-intent terms: airport transfers, executive bookings, and the neighbourhood-by-neighbourhood searches that drive the steady volume.

Graphic design

Considered, on-brand graphic work.

A full applied-brand system: stationery, customer book packs, vehicle wraps on the fleet, and out-of-home artwork including billboards, every customer touchpoint working harder.

Results

The headline numbers.

A growing fleet, a consistent brand presence across every customer touchpoint, and a recommendation on Trustpilot to match.

  • Full Cross-channel brand system
  • [TBD] Fleet + booking growth
  • #1 Recommendation on Trustpilot
  • Local Search visibility for booking terms
In their words

What the client said.

  • via Trustpilot ★★★★★

    Both the service and end product provided by Adstract are second to none!

    We introduced them to a brief for full branding and a web page for our motor trade company. Without delay, they took our ideas and vastly improved upon them, and the end result was far beyond our initial expectations. The team are knowledgeable, transparent, flexible, and responsive. They had skills hard to find among competitors and went above and beyond throughout.

    Shak Shak Director · Greenland Cars
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