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Lokngo

A custom website and a deeply integrated storage management platform for a self-storage business

Brand palette cleanup, a custom website, and a deep integration into Lokngo's storage management software, including PandaDoc e-signatures, AccessPaySuite direct debits with automated cancellation, approval flows, container key-return tracking, and automatic invoicing. Online leads are up 5–10× since launch.

Sector
Self-storage
Location
United Kingdom
Timeline
Multi-month build → ongoing
Services
Web SEO App Branding Paid Ads
Deliverables
Brand palette cleanupCustom website design + devStorage management system integrationPandaDoc e-signature flowAccessPaySuite direct debit + cancellationApproval workflowsContainer management + key-return trackingAutomatic invoicing
  • 5–10× Increase in organic leads
  • Deep Storage management integration (PandaDoc + AccessPaySuite)
  • [TBD] Local organic rankings across services

A storage yard that now runs more like a software company.

The challenge

Lokngo had grown a real self-storage business, but the online lead-gen and the back-office operation were not connected. Customers had to do paperwork manually, direct debits were managed offline, and the website was not pulling in the kind of organic leads the team knew were out there.

Our approach

A brand palette cleanup and a custom website to fix the front-end story, paired with a deep integration into the storage management software that runs the back-office: e-signatures, direct debits, approvals, container tracking, and invoicing all flowing through one platform.

Branding

The brand system.

A targeted brand palette cleanup (preserving what was working, replacing what was not) to give the new website and operational system a coherent look.

Colour system

  • Sunshine #ffae5a
  • Lokngo Orange #ef7c00
  • Burnt #7c3e00
Website

The website rebuild.

A custom-designed website that does the lead-generation work: high local search visibility, clear pricing, and a path from "interested" to "booked" that flows directly into the integrated back-office.

Development

Bespoke systems, built to fit.

A deep integration into the storage management software that runs the business, designed to remove every piece of friction in the customer onboarding and operational lifecycle.

  • PandaDoc e-signature flow

    Storage agreements signed online via PandaDoc. Customers can self-serve from booking to signed contract in minutes.

    • PandaDoc
    • E-signature
    • Contracts

  • AccessPaySuite direct debit + automated cancellation

    Direct debit setup and automated cancellation through AccessPaySuite: no chasing, no manual processing, and clean reconciliation back into the management software.

    • AccessPaySuite
    • Direct debit
    • Automation

  • Approval flows + container management

    Configurable approval logic for higher-value bookings, plus container management including key-return tracking so the team always knows what is in, what is out, and what is overdue.

    • Approvals
    • Container management
    • Workflow

  • Automatic invoicing

    Invoicing automated end-to-end: issuance, reminders, and reconciliation. The team only get involved when something needs human judgement.

    • Invoicing
    • Automation
SEO

Earning the top of the page.

Local SEO across the catchment, structured around the high-intent terms that drive bookings, and the long-tail content that captures the early-stage research.

  • High Local organic rankings across services
Results

The headline numbers.

A self-storage business that runs more like a SaaS company than a yard: online leads up 5–10×, customers onboarding themselves end-to-end, and the team focused on the work that actually needs them.

  • 5–10× Increase in organic leads
  • Self-serve Booking → signed contract → direct debit
  • Live Container + key-return tracking
  • Automated Invoicing + reconciliation
  • Strong Local organic search visibility
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