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Beat Breast Cancer

A full website rebuild, donation system, and Google Ad Grants programme for a leading UK breast cancer charity

A deeper, SEO-friendly website rebuild that replaced an outdated site with a content-rich, donation-ready platform, paired with a custom donation system, the Google for Nonprofits setup (Google Ad Grants + Workspace), and a live ad account already driving organic donations.

Sector
Charity · Healthcare
Location
United Kingdom
Timeline
Multi-month rebuild
Services
Web SEO Paid Ads App
Deliverables
Full website rebuildSEO + content depthCustom donation systemGoogle for Nonprofits setup (Ad Grants + Workspace)Live ad account
  • Live Custom donation system
  • Approved Google Ad Grants + Workspace for Nonprofits
  • Organic Donations already coming through

The digital scaffolding to compete with charities many times its size.

The challenge

Beat Breast Cancer's existing website was thin on information and not built for the realities of fundraising online: a clunky donation flow and weak content meant the charity was leaving meaningful supporter income on the table. The work also had to set up the operational scaffolding so the charity could compete with much bigger organisations for visibility.

Our approach

A full rebuild of the website: deeper, content-richer, and built around supporters rather than admin. A custom donation system, and full Google for Nonprofits onboarding (Ad Grants + Workspace) so the charity could run paid search at zero cost and operate on free Workspace tooling.

Website

The website rebuild.

A full website rebuild: more depth, more information, and a structure designed around the supporter journey rather than internal org charts. Built SEO-first so the charity can grow its reach organically over time.

Development

Bespoke systems, built to fit.

A custom donation system designed to remove the friction from giving: fewer fields, clearer amount selection, faster checkout, and the back-office integration the team needed.

  • Custom donation flow

    Designed and built around the supporter: short, clear, conversion-led. Integrated with the charity's back-office so finance reconciliation is effortless.

    • Donations
    • Payments
    • Conversion

  • Google for Nonprofits setup

    Full onboarding into Google for Nonprofits: Ad Grants (free search advertising) and Workspace for Nonprofits (free organisational tooling). Live ad account live and running.

    • Ad Grants
    • Workspace
    • Operations
SEO

Earning the top of the page.

A content-richer site means a much bigger search footprint than the old one, and the structure is set up to keep adding evergreen content as the charity grows.

Marketing

Performance that compounds.

A live Google Ad Grants account running paid search at no media cost: capturing high-intent visitors looking for information, support, and ways to donate.

Results

The headline numbers.

A charity with the right digital scaffolding to grow online: donations already coming through organically, Ad Grants running, and a site that finally matches the calibre of the work.

  • Live Custom donation system in production
  • Approved Google Ad Grants + Workspace
  • Running Google Ads account active
  • Organic Donations already flowing
  • Rebuilt Site depth + SEO foundation
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