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Blackpool Express Chemist

A custom pharmacy platform, dominant local SEO, and 7–8× ROAS on paid for a Blackpool chemist

A ground-up website with complex healthcare infrastructure (Mounjaro weight-loss questionnaires, a filterable private blood-testing catalogue across every biomarker) plus organic SEO and paid media that own the local search funnel for travel vaccinations, ear-wax removal, and private blood testing in Blackpool.

Sector
Pharmacy · Private healthcare
Location
Blackpool, England
Timeline
Ongoing partnership
Services
Web SEO Paid Ads App
Deliverables
Ground-up website buildCustom Mounjaro consultation flowFilterable private blood-testing catalogueSEO programme + blog content engineGoogle Ads
  • #1 For travel vaccinations, ear-wax removal, private bloods in Blackpool
  • 7–8× Return on ad spend (average)
  • Custom Mounjaro flow + filterable bloods catalogue

An independent chemist that out-ranks the national chains on home turf.

The challenge

A private chemist competing with national chains in a search-driven local market. Blackpool Express Chemist needed to dominate the high-intent terms in their catchment, deliver complex regulated services online (Mounjaro consultations, private blood testing), and run ads that actually paid back, not just generated clicks.

Our approach

A ground-up website rebuild with the complex healthcare flows baked in: a full Mounjaro consultation pathway, and a filterable catalogue of private blood tests across every biomarker. Layered on top: a deliberate SEO + blog content programme, and Google Ads tuned to convert at the level a real pharmacy P&L can live with.

Website

The website rebuild.

A custom pharmacy platform built from scratch: fast, accessible, and structured around the services that drive both clinical appointments and online sales.

Development

Bespoke systems, built to fit.

Two pieces of bespoke healthcare infrastructure that most pharmacies simply do not have online.

  • Mounjaro weight-loss consultation flow

    A complex, regulated consultation pathway: a structured questionnaire that captures everything the pharmacist needs to make a safe, informed decision, with the back-office workflow to support fulfilment.

    • Mounjaro
    • Consultation flow
    • Healthcare
    • Regulated

  • Filterable private blood-testing catalogue

    Every private blood test loaded into a single catalogue with all biomarkers exposed as filters, so a customer searching for "vitamin D" or "thyroid" can drill straight to the right test.

    • Catalogue
    • Filtering
    • Biomarkers
SEO

Earning the top of the page.

Aggressive local SEO across the highest-intent terms in the catchment, and a content engine built around the questions customers are actually searching for, with blog posts that themselves rank highly and act as lead magnets.

  • #1 Travel vaccinations (Blackpool)
  • #1 Ear-wax removal (Blackpool)
  • #1 Private blood testing (Blackpool)
  • High-ranking Blog content acting as lead magnets
Marketing

Performance that compounds.

Google Ads tuned for return-on-spend, not impressions. The campaigns run on average at 7–8× ROAS, paying back many times over the media + management cost.

  • 7–8× Average return on ad spend
  • Profitable On a real pharmacy P&L
Results

The headline numbers.

A private pharmacy that punches well above its weight: top of the local map for every priority service, complex digital flows the national chains do not have, and a paid engine that consistently turns ad spend into clinical appointments.

  • #1 For every priority Blackpool service term
  • 7–8× Average Google Ads ROAS
  • Custom Mounjaro flow + filterable bloods catalogue
  • Steady Organic traffic growth from blog content
  • Multi-service Travel, ENT, weight loss, bloods live online
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