An oil-based dupe that earns its place on the shelf beside the originals.
Lincoln & Co. make oil-based dupes of premium fragrances, a category where the product quality is genuine but the brand has to do a lot of work to compete on shelf with the originals. The whole visual system had to read as the genuine article.
A complete visual system designed for the retail environment: brand identity, product packaging, individual product labels across the range, and the counter display units that turn shelf space into a brand moment.
The brand system.
A warm, premium identity (gold, walnut, and oxblood) designed to feel as considered as a designer fragrance brand.
Colour system
Considered, on-brand graphic work.
A complete print + packaging system: product cartons, individual labels for every SKU, and counter display units that turn the in-store moment into a brand statement.
The headline numbers.
A perfumery with a shelf-ready visual system that matches the quality of the product, ready for retail.
- Full Brand + packaging + POS system
- Multi-SKU Label system across the product line
- Shelf-ready Counter display units in production
What the client said.
- via Direct ★★★★★
My go-to marketing agency across every one of my businesses for the past three years.
Adstract have been my go-to marketing agency for the past three years, across all of my businesses and ventures. From design to strategy to websites and media production, they can handle it all, and they do a really good job.
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