A new label built to look like it has been here for years.
Lost and Found came to us as a clothing startup with a clear story but no brand to tell it through. They needed a name, an identity, and a guidelines system robust enough to keep the brand consistent through campaign drops, collaborations, and the eventual move to retail.
A naming exercise, a full brand identity build, and a complete set of guidelines covering logo use, typography, photography direction, copy voice, and the campaign-level grammar of the brand.
The brand system.
A warm, editorial brand identity: earth tones, considered typography, and a story-led visual language designed to feel like it has been around longer than it has.
Colour system
Considered, on-brand graphic work.
A full guidelines document: logo system, typography, colour, photography direction, copy tone, and the campaign-level grammar the brand will be applied through over time.
The headline numbers.
A clothing startup with a name, an identity, and the guidelines to keep growing without losing the thread.
- Named Brand named from scratch
- Full Identity + guidelines system
- Scale-ready Brand system built for growth
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