A sister charity given its own voice, in every language it reaches.
Muazzam Foundation is the sister charity to the As-Salaam Foundation, but it needed its own distinct identity and digital presence, not a duplicate of its sibling. The work also had to support multiple languages out of the box, given the charity's reach across multiple regions.
A fresh brand identity tuned to the foundation's own programmes, a multilingual website built from the ground up, and a graphic-design system for the annual reports, designed so each region's supporters get a coherent experience.
The brand system.
A warm, earth-toned identity that sits in conversation with the As-Salaam brand without copying it: distinct enough to stand on its own, related enough that supporters recognise the family.
Colour system
The website rebuild.
A multilingual website built with localisation from the start: each language gets a first-class experience, not a translated afterthought.
- Multilingual Localisation built in from launch
- Custom Brand-aligned design system
Considered, on-brand graphic work.
The same annual-report discipline applied here as at As-Salaam, a consistent format that shows supporters exactly what the foundation has done with their contribution.
The headline numbers.
A distinct, considered digital home for the foundation, set up to grow, in any language its programmes reach.
- Multilingual Built-in localisation
- Distinct From the As-Salaam family brand
- Annual Report design system + cadence
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