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Tayyabah

A heritage brand refresh, e-commerce launch, and a wholesale pipeline of 100+ leads

Custom brand refresh, full product photography, e-commerce website, and ongoing social media management for a much-loved London restaurant brand. The focus was wholesale, and we've generated over 100 wholesale leads and grown wholesale interest by more than 5× while building a 5,000+ follower social community.

Sector
Hospitality · Heritage restaurant + retail
Location
London, England
Timeline
Multi-year partnership
Services
Branding Web Media Social Packaging
Deliverables
Brand refreshCustom e-commerce websiteFull product photographyOngoing social media managementWholesale lead generation
  • 100+ Wholesale leads generated
  • 5×+ Increase in wholesale interest
  • 5,000+ Social media followers gained

The wholesale opportunity nobody was chasing, turned into a real pipeline.

The challenge

Tayyabah is a much-loved London hospitality brand with decades of heritage, but the visual identity had dated, the digital presence was thin, and a real commercial opportunity sat on the wholesale side of the business that nothing was being done to capture.

Our approach

A measured brand refresh that respected the heritage, paired with a custom e-commerce site, original product photography, and a steady programme of social media content built specifically around wholesale lead generation as much as retail sales.

Branding

The brand system.

A brand refresh that brings the identity into the current era without breaking what made it loved in the first place: tighter mark, modernised typography, and a more coherent system across every touchpoint.

Colour system

  • Saffron Red #d76f4a
  • Tandoor #9c3322
  • Coal #5a1610
Website

The website rebuild.

A custom-built e-commerce site that handles retail orders while doubling as the wholesale-first business surface, built around the brand refresh and the new photography library.

Social media

Always-on, on-brand social.

Always-on social media management: content calendar, original video and photography production, community management, and a steady drip of content built specifically around the wholesale buyer as well as the retail customer.

  • 5,000+ New social media followers
  • Active Community + engagement
  • Wholesale-led Content strategy
Graphic design

Considered, on-brand graphic work.

Full original product photography: the visual foundation for the website, social, and wholesale collateral. Designed so every channel reads as one consistent, on-brand expression of the food.

Results

The headline numbers.

The wholesale side of the business (quietly the biggest commercial opportunity) has gone from an afterthought to a real pipeline. The retail side is now backed by a brand and digital surface worthy of the heritage.

  • 100+ Wholesale leads generated
  • 5×+ Growth in wholesale interest vs baseline
  • 5,000+ New social media followers
  • Consistent Monthly organic revenue from the site
  • Full In-house photography library
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