Decades of heritage turned into an online engine, on zero paid spend.
The Spice Factory had decades of heritage and a deep, deep product range, but no online presence to match. They needed an e-commerce platform that could carry almost 500 SKUs, look as appetising as the product, and start ranking organically without a paid-media budget behind it.
We designed and built a custom e-commerce site, then shot original product photography for the full range and wrote unique copy for every single SKU. The result is a fast, search-friendly store that has started generating consistent organic revenue purely off the back of well-structured product pages.
The brand system.
A considered brand surface for an established heritage business, paired with photography and copy that gives every product its own moment, rather than a generic supplier-style catalogue.
Colour system
The website rebuild.
A custom e-commerce platform with managed hosting, built for the breadth of the catalogue, with template patterns that make adding new SKUs effortless. SEO baked in at the schema, structure, and content level so every product page earns its keep.
- Custom Bespoke e-commerce design + dev
- Managed Hosting + maintenance retainer
- 500+ Product pages live
Earning the top of the page.
No paid marketing yet. Every visitor right now is organic. Schema-rich product pages, internal linking, and original copy across every SKU have built up a search footprint most much-larger competitors do not have.
- 500,000 Search impressions in 3 months
- 3,500 Clicks in 3 months
- 1,000+ Keywords ranking organically
- ~50/day Organic clicks (zero paid spend)
Considered, on-brand graphic work.
Original product photography for nearly 500 SKUs: a complete in-house library that powers product pages, social, and any future packaging or marketing work without licensing or stock compromises.
The headline numbers.
A heritage business with a genuine direct-to-consumer engine, generating consistent organic revenue, ranking widely, and ready for the paid + brand layer when the time comes.
- 500k Impressions over the last 3 months
- 3,500 Organic clicks (last 3 months)
- 1,000+ Keywords organically ranked
- ~50/day Organic visitors with no ads
- 500+ SKUs photographed + written
- Consistent Organic monthly revenue
What the client said.
- via Clutch ★★★★★
Adstract Media did a splendid job developing our website.
From the discovery phase through to launch, the team were clear, communicative, and prompt. They brought our vision to life, met every deadline, and built mini explainer videos to help us manage the back end. Since launch we've seen a steady increase in visitors, sales, and returning customers.
Want results like The Spice Factory?
Every engagement starts with a conversation. Tell us where you want to get to and we'll show you the route to get there.
Start a project
