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The EV Guy

A custom brand identity built collaboratively for an independent EV consultant

A fully custom branding project for an EV consultant who approached us on LinkedIn: a considered, professional-but-personal mark that builds on his existing identity. Multiple iterations, supporting LinkedIn banners, and the email signature system to go with it.

Sector
Electric vehicles · Independent consultancy
Location
United Kingdom
Timeline
Multi-iteration design project
Services
Branding Graphic
Deliverables
Custom logoBrand identityLinkedIn bannersEmail signature system
  • Custom Logo + brand identity from scratch
  • Multi-round Iterative creative process
  • Beyond brief Email signatures, banners, supporting collateral

Professional enough for the boardroom, personal enough to still feel like him.

The challenge

The EV Guy is an independent EV consultant. He had a brand he liked elements of but wanted to evolve into something more professional, while keeping it personal and recognisable. He found us on LinkedIn and asked for something custom.

Our approach

A genuinely collaborative branding process: multiple rounds, real iteration, and a final mark that builds on what was there. We extended the work into the supporting collateral: LinkedIn banners and an email signature system.

Branding

The brand system.

A bright, considered EV-green identity: professional enough for the corporate audience The EV Guy works with, personal enough to still feel like him.

Colour system

  • Spark #6fe89e
  • EV Green #43b86c
  • Conifer #1b6635
Graphic design

Considered, on-brand graphic work.

Beyond the logo: LinkedIn banners and an email signature system, turning the brand into something that actually shows up in every business interaction.

Results

The headline numbers.

A bespoke brand identity for an independent consultant: professional, personal, and used across every touchpoint.

  • Multi-round Iterative collaborative process
  • Full Logo + identity + LinkedIn + email
  • Trustpilot 5★ (The EV Guy)
In their words

What the client said.

  • via Trustpilot ★★★★★

    Absolutely incredible team.

    New branding is very important, and I came out with exactly what I was hoping for. The team worked tirelessly to listen to my suggestions, provided multiple examples and re-do's. They even went the extra mile to help with email signatures. Love my new logo and banners.

    Jordan Marsden Jordan Marsden Founder · The EV Guy
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